Curriculum
Course:
Master Practical Digital Marketing + aut...
Login
Curriculum
Master Practical Digital Marketing + automation using AI the Kenyan Way FULL COURSE
MODULE 1: Why do Some Businesses grow so fast while others stay invisible?
0/9
1.0 Why should you Master Practical Digital Marketing?
Video lesson
Trial
Module 1 General Explainer
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
1.1 Why do most business struggle in performance?
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
The Fall of Blockbuster
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
1.2 The 4 KEY Drivers behind every successful business
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
1.3 How do customers actually make decisions?
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
Schedule a FREE Consultation
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
Quiz + Assignment + Cheatsheet Notes
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
Module 2 Welcome Message
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
Module 2: Why do People say: "It's too expensive".... Even when it is not
0/15
Module 2 Enrollment Checkpoint
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Quiz
Module 1 Recap lesson
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
2.1 Do People Buy Perceived Value or the Product itself?
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
2.2 How do you Make Your Offer More Attractive?
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
2.2 part 2: The Art of Negotiation
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
2.3 How to Remove Buying Fear from Prospects
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
#The Art of Pre-Suasion
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
#2.4 Psychology Tricks for Selling Effectively
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
1 hour (Incl. Internalization)
# 2.5 How to handle the question "how much does it cost?"
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
25 mins (Incl. Internalization)
#2.6 Color Theory Basics and how it influences Customer Decisions
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
15 minutes (Incl. Internalization)
# 2.7 Standard Operating Procedures (SOPs) and how they are useful in Marketing
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
# What is Negotiation is Simple Terms through a visualization?
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
Schedule a FREE Consultation
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
Quiz + Cheatsheet Notes + Assignment
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
Module 3 Welcome Message
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
Module 3: How to Get Attention without Paying for Ads
0/11
Module 3 Enrollment Checkpoint
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Quiz
3.1 why is Attention the starting Point of all Sales?
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
3.2 Why do short-form videos do so well? and what are the best Creation Practices?
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
3.3 What makes Content sooo effective?
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
3.4 Accounting Basics using ERPs
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
3,5 Campaign Management using Project Management Tools
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
#3.4 Basic Video Editing using Adobe Premier Pro in 15 minutes
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
#3.5 Basic Graphic Design using Adobe Photoshop in 10 minutes
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Video lesson
#3.6 How to Automate your Marketing Funnel Workflows
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
15 mins (Incl. Internalization)
#3.7 Learn Sales Pitch Presentation in 20 minutes
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
15 minutes (Incl. Internalization)
#3.8 CDNs Basics and how they support Digital Marketing
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
15 minutes (Incl. Internalization)
BRIGE MODULE: Building Your Online Brand in the Kenyan Context
0/6
Module 2 Enrollment Checkpoint
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Quiz
2.1 Defining Your Brand's Purpose, Audience & Vibe
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
2.2 Local Storytelling by Mixing English, Kiswahili & Sheng
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
2.3 Creating Your Brand Kit including Logo, Fonts, Colors & Bio
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
2.4 Setting Up Professional Profiles on Instagram, TikTok, Facebook, LinkedIn & WhatsApp Business
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
2.5 Practical Two
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Assignment
BRIDGE MODULE: Content Creation for Kenyan Audiences
0/5
3.1 CreatingContent that Converts & What Works in Kenya
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
3.2 Shooting with Your Phone by balancing Lighting, Framing & Sound
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
3.3 Editing Using Free Tools such as CapCut, InShot & Canva
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
3.4 Storytelling with Kenyan Context in Mind and focusing on Relatability over Perfection
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
3.5 Practical Three
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
MODULE 4: Social Media Marketing & Paid Ads
0/5
4.1 Platform Deep Dive on TikTok, Instagram, Facebook & YouTube
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
4.2 Running Paid Ads & How to Target Local Audiences
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
4.3 Boosting Posts vs. Ads Manager and What Works Better Locally
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
4.4 M-Pesa Integration & Kenyan Checkout Journeys
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
Practical 5
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Assignment
MODULE 5: Google My Business & Local Visibility
0/5
5.1 Introduction to Google My Business (GMB)
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
5.2 How to Create or Claim Your Business Listing
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
5.3 Using Reviews, Photos, and Posts to Rank Better
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
5.4 SEO Basics & Simple Keywords That Work in Kenya
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
Practical 5
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Assignment
MODULE 6: Influencer & Community Marketing
0/5
6.1 The Power of Kenyan Influencers (Macro vs. Micro)
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
6.2 Finding the Right Influencer for Your Product
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
6.3 Building WhatsApp & Telegram Communities for Engagement
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
6.4 Running Giveaways, Polls & Hashtag Challenges
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
Practical 6
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Assignment
MODULE 7: Direct Marketing using WhatsApp, SMS & Email
0/5
7.1 WhatsApp Business Features & Catalogs
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
7.2 Building & Managing Customer Lists
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
7.3 SMS Campaigns using Affordable Local Tools
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
7.4 Email Newsletters for SMEs
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
Practical 7
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Assignment
MODULE 8: Analytics & Reporting
0/5
8.1 Understanding Insights on Meta, TikTok, & Google
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
8.2 Key Metrics such as Reach, Engagement, Clicks, Conversions
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
8.3 Building a Simple Campaign Dashboard using Excel &Google Sheets
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
8.4 Reading Customer Feedback & Comments as Data
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
Practical 8
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Assignment
MODULE 9: Freelancing & Monetizing Digital Skills
0/5
9.1 Building a Digital Marketer Portfolio
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
9.2 Freelance Marketplaces: Ajira, Upwork, Fiverr, BrighterMonday
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
9.3 Pricing Your Services & Negotiating with Clients
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
9.4 Payments using M-Pesa, PayPal, Wise, and Local Contracts
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
Practical 9
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Assignment
Capstone Project
0/1
Project Brief
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Text lesson
MARKET READINESS CROSS-EXAMINATION
0/1
By Tumakazi Jobtech
This lesson is locked because you haven't completed the previous one yet. Finish the previous lesson to unlock this one.
Quiz
Hey there, great course, right? Do you like this course?
All of the most interesting lessons further. In order to continue you just need to purchase it.
Get course
KES12,000
full package • Certificate included
Next
Sign In
Google
Google
or sign in with email
AREA OF STUDY INTEREST
Delete file
Are you sure you want to delete this file?
Cancel
Delete
Remember me
Sign In
Sign Up
Restore password
Send reset link
Password reset link sent
to your email
Close
Confirmation link sent
Please follow the instructions sent to your email address
Close
Your application is sent
We'll send you an email as soon as your application is approved.
Go to Profile
No account?
Sign Up
Sign In
Lost Password?