Master Practical Digital Marketing + automation using AI the Kenyan Way FULL COURSE
- Description
- Curriculum
- Reviews
This course will equip you with real-world digital marketing skills tailored for the Kenyan audience and market realities.
It will focus on how to create content, run ads, build online brands and convert followers into customers using platforms like TikTok, Instagram, Facebook, Google and WhatsApp Business all within local contexts like M-Pesa payments, community engagement and Kenyan consumer behavior.
You will also gain practical, job-ready experience through projects, case studies and live campaigns for local businesses. You will be prepared to work as a digital marketer, freelancer or as an entrepreneur.
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1.0 Why should you Master Practical Digital Marketing? -
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Module 1 General Explainer
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1.1 Why do most business struggle in performance?
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The Fall of Blockbuster
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1.2 The 4 KEY Drivers behind every successful business
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1.3 How do customers actually make decisions?
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Schedule a FREE Consultation -
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Quiz + Assignment + Cheatsheet Notes
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Module 2 Welcome Message
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Module 2 Enrollment Checkpoint -
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Module 1 Recap lesson
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2.1 Do People Buy Perceived Value or the Product itself?
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2.2 How do you Make Your Offer More Attractive?
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2.2 part 2: The Art of Negotiation
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2.3 How to Remove Buying Fear from Prospects
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#The Art of Pre-Suasion
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#2.4 Psychology Tricks for Selling Effectively
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# 2.5 How to handle the question "how much does it cost?"
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#2.6 Color Theory Basics and how it influences Customer Decisions
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# 2.7 Standard Operating Procedures (SOPs) and how they are useful in Marketing
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# What is Negotiation is Simple Terms through a visualization?
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Schedule a FREE Consultation
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Quiz + Cheatsheet Notes + Assignment
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Module 3 Welcome Message
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Module 3 Enrollment Checkpoint
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3.1 why is Attention the starting Point of all Sales?
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3.2 Why do short-form videos do so well? and what are the best Creation Practices?
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3.3 What makes Content sooo effective?
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3.4 Accounting Basics using ERPs
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3,5 Campaign Management using Project Management Tools
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#3.4 Basic Video Editing using Adobe Premier Pro in 15 minutes
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#3.5 Basic Graphic Design using Adobe Photoshop in 10 minutes
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#3.6 How to Automate your Marketing Funnel Workflows
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#3.7 Learn Sales Pitch Presentation in 20 minutes
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#3.8 CDNs Basics and how they support Digital Marketing
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Module 2 Enrollment Checkpoint
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2.1 Defining Your Brand's Purpose, Audience & Vibe
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2.2 Local Storytelling by Mixing English, Kiswahili & Sheng
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2.3 Creating Your Brand Kit including Logo, Fonts, Colors & Bio
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2.4 Setting Up Professional Profiles on Instagram, TikTok, Facebook, LinkedIn & WhatsApp Business
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2.5 Practical Two
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3.1 CreatingContent that Converts & What Works in Kenya
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3.2 Shooting with Your Phone by balancing Lighting, Framing & Sound
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3.3 Editing Using Free Tools such as CapCut, InShot & Canva
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3.4 Storytelling with Kenyan Context in Mind and focusing on Relatability over Perfection
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3.5 Practical Three
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A smartphone & laptop with stable internet connection
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Basic computer or smartphone literacy (browsing, using apps, typing)
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Access to social media accounts (Facebook, Instagram, TikTok, or X)
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A Gmail account for using Google tools (Drive, Docs, YouTube, etc.)
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A WhatsApp Business account for practice
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Entrepreneurs & Small Business Owners who want to market their products or services online and attract more local customers.
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Freelancers & Side Hustlers looking to monetize their skills through digital marketing, content creation or online consulting.
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Marketing & Communication Students – who want practical, hands-on experience beyond theory.
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Creatives & Influencers – who want to grow audiences and collaborate with brands effectively.
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Startups & SMEs – aiming to build a strong online presence and drive sales through digital channels.
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Job Seekers – who want to gain in-demand digital skills to become employable in Kenya’s growing digital economy.
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