Master Practical Digital Marketing Operations automation using AI Architecture in 30 days for MSME Growth {Crash Course}
Instructor
Joshua Gichana
Course available for 35 days
Course details
Duration
:
30 Days
Lectures
:
76
Quizzes
:
11
Level
:
Beginner
100 Trainees Max.
- Description
- Curriculum
- Notice
- Reviews
Eye Opener Module: Why do Some Businesses grow so fast while others stay invisible?
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1
Why should you Master Practical Digital Marketing? -
2
Eye-Opener Module Enrollment Checkpoint -
3
Module General Explainer
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4
Why do most business struggle in performance?
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5
The Fall of Blockbuster Story
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6
The 4 KEY Drivers behind every successful business
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7
How do customers actually make decisions?
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8
Schedule a FREE Consultation -
9
Quiz + Assignment + Cheatsheet
Module 1: How do you turn Social Media Clicks into structured and automated Workflows?
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10
Request for Training Checkpoint
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11
Module 1 Enrollment Checkpoint
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12
How Kenyan traders are turning social media posts into sales
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13
How To Turn Likes And Views Into Cash (Deep Dive Conversation)
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14
The Kenyan Digital Marketing Landscape 2025Knowledge DeliverableA written one-page "State of My Business" snapshot including current platforms used, estimated weekly hours spent on manual marketing tasks,and 3 specific automation opportunities you spotted during the lesson.
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15
n8n Basics from Scratch
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16
Why Automation is the Ultimate Business LeverageKnowledge DeliverableA completed "Time Audit" table: every repetitive marketing task you do weekly, the minutes each takes, multiplied by 4 weeks which should totalli the exact hours you are losing per month to manual work.
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17
How n8n Works. The Nodes, Flows & the No-Code MindsetKnowledge DeliverableA hand-drawn or digital diagram of 3 automation workflows you want to build each showing: trigger node → action node(s) → output. Labelled with real tools you use (e.g. WhatsApp → Google Sheets → Email).
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18
Deploying n8n locallySystem DeliverableA live, accessible n8n dashboard either running on your local machine or deployed to Railway.app with a screenshot confirming it loads correctly in your browser. This will be your automation engine for the rest of the course.
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19
Deploying n8n on Railway app
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20
Your First Automation for a Daily Morning Post BotWorkflow DeliverableA live, running n8n workflow that fires automatically on a schedule and sends a customised message to your WhatsApp or Telegram written in your own brand voice. Remember to include a Screenshot of the successful test execution
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21
Understanding APIs Without Being a DeveloperKnowledge DeliverableA personal "API Reference Card"This is a one-page document where you define in your own words: what an API is, what a REST endpoint looks like, what a webhook does and what OAuth means. Plus one real API endpoint you found for a tool you use daily.Workflow DeliverableA live, running n8n workflow that fires automatically on a schedule and sends a customised message to your WhatsApp or Telegram — written in your own brand voice. Screenshot of the successful test execution included.
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22
JSON in 10 Minutes
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23
Project on Mapping Your Business Automation BlueprintPortfolio DeliverableYour completed Personal Automation Blueprint. This should be a full map of your business marketing funnel annotated with: every manual touchpoint, the automation tool that could replace it, the expected time saved and a prioritised list of 5 workflows to build across Days 8–30.
Module 2: How do you automate Content Release into Social Media?
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24
Module 2 Enrollment Checkpoint
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25
The Psychology of Content That Converts in KenyaKnowledge DeliverableA written "Content Psychology Profile" for your brand with your audience's top 3 emotional triggers, the trust signals that matter to them (e.g M-Pesa, WhatsApp, testimonials), your brand tone rules and a do/don't list for your social content going forward.
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26
Understanding Meta, X & WhatsApp APIsKnowledge DeliverableA live Meta Developer App with at least one active product configured, your App ID saved securely and a written note of the rate limits that apply to your use case.
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27
The Difference between APIs and SDKs
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28
Connecting ChatGPT to Your n8n WorkflowSystem DeliverableA live n8n workflow where an OpenAI or Gemini node generates social media captions in your brand voice when triggered manually with a screenshot of the output panel showing real generated captions in Swahili and English.
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29
Connecting GEMINI to Your n8n Workflow
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30
What is Hugging Face?
This is your first Hugging Face lesson. You are required to set up your free HF Inference API and generate your first AI content at zero cost.
AI Build DeliverableA working n8n HTTP Request node connected to your Hugging Face Inference API, successfully returning a generated text response with a screenshot of the execution output and your HF account showing your free API token. -
31
Auto-Posting to Instagram, Facebook & XWorkflow DeliverableA live n8n workflow that publishes a post to at least two platforms simultaneously with a screenshot of the successful multi-platform post appearing live on your actual accounts.
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32
WhatsApp Business Automation with TwilioWorkflow DeliverableA live WhatsApp auto-reply workflow when someone messages your Twilio number with a keyword, they receive an immediate branded response followed by a follow-up message one hour later. Test conversation screenshot included.
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33
How to Automate Instagram Cold DMs
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34
Capturing & Routing Leads from Instagram DMsWorkflow DeliverableA live n8n workflow that captures incoming Instagram DMs via webhook, tags the lead based on keyword, and writes a new row to your Google Sheets lead register with a real test lead visible in the sheet.
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35
Building Your Full Content Calendar AutomationPortfolio DeliverableA fully operational content calendar automation system comprised of a Google Sheet with at least 7 scheduled posts connected to an n8n workflow that publishes automatically at the right time. Remember to provide an Evidence of 7 posts scheduled with at least 1 confirmed published live.
Module 3: How do we automate Sales, M-Pesa & Customer Acquisition and CRM?
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36
Module 3 Enrollment Checkpoint
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37
How the Kenyan Customer Buying Journey Works OnlineKnowledge DeliverableA completed "Funnel Audit" document: your customer's full journey mapped from first social touch to M-Pesa payment, the 3 biggest drop-off points identified and one specific automation idea for each drop-off point.
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38
Data Privacy & Kenya’s Data Protection ActKnowledge DeliverableA completed "Compliance Checklist" for your business with an opt-in consent on your forms confirmed, data storage method documented, process for deletion requests written and your WhatsApp broadcast list confirmed as consent-based.
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39
Finetuning LLMs to teach them ANYTHING with Huggingface and Pytorch
Use a free Hugging Face sentiment model to automatically classify incoming DMs as positive, neutral, or negative and route them accordingly.
AI Build DeliverableA live n8n workflow where incoming WhatsApp messages are classified by a Hugging Face sentiment model and routed: positive → thank-you message, negative → Slack/Telegram human alert. Test results from 5 messages of varying sentiment included. -
40
M-Pesa Daraja API + n8n Full Payment AutomationWorkflow DeliverableA live n8n workflow connected to the Safaricom Daraja sandbox: test payment received → Google Sheet updated → WhatsApp thank-you sent to the paying number. Include a Sandbox test evidence screenshot included.
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41
Introduction to n8n Fundamentals
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42
n8n in 36 minutes (2 projects)
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43
An Automated Lead Gen System
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44
Email Marketing Automation with Brevo (Free Tier)Workflow DeliverableA live 3-email welcome sequence in Brevo triggered via n8n when a new lead appears in your Google Sheet with evidence of all 3 emails arriving in a test inbox at the correct intervals.
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45
Building the Full Customer Onboarding FlowPortfolio DeliverableA complete, tested end-to-end onboarding automation including form submission → WhatsApp welcome → email sequence enrolment → Google Sheets CRM entry → team via Slack or Telegram alert all firing in sequence. Screenshot series or screen recording as evidence.
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46
Google Forms -> Sheets -> CRM PipelineWorkflow DeliverableA fully automated lead pipeline: Google Form submissions are scored hot/warm/cold by n8n IF logic, hot leads trigger a WhatsApp alert and all leads are appended to a Google Sheet CRM with their score in a dedicated column.
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47
Re-engagement Campaigns for Cold Leads
Module 4: How should you use Analytics to Scale Your Automation Business?
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48
Module 4 Enrollment Checkpoint
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49
Marketing Analytics: What to Measure & What to IgnoreKnowledge DeliverableA completed "KPI Decision Document" with your 5 most important marketing KPIs named and defined, the current data source for each, your 90-day target and which existing automation feeds data toward each metric.
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50
The Business of Automation: Pricing, Packaging & PitchingKnowledge DeliverableA ready-to-send automation services one-pager including the service name, what it delivers, who it is for, the monthly KES retainer price and a 3-sentence pitch written directly to an MSME owner in Nairobi.
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51
Build a Live Marketing Dashboard in Google SheetsWorkflow DeliverableA live marketing dashboard Google Sheet with at least 4 automated data feeds displayed in a summary tab with charts updating automatically without any manual input from you.
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52
Advanced Hugging Face + n8n Custom AI Pipelines
Use free Hugging Face language models to auto-generate branded captions, broadcast messages and ad copy in both Swahili and English without any API costs.
AI Build DeliverableA live n8n workflow generating on-brand Swahili and English captions via a free HF model with a before/after screenshot of your content calendar sheet showing empty cells populated with real AI-generated copy. -
53
Error Handling and Making Your Workflows BulletproofSystem DeliverableYour 3 most critical workflows updated with Error Trigger nodes, each connected to a Slack or Telegram alert with a documented test showing a deliberately triggered failure produced the correct notification within 60 seconds.
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54
Advanced HF + n8n for a Smart FAQ Bot for WhatsApp
Build a lightweight question-answering bot using a free Hugging Face Q&A model, deployed as a WhatsApp auto-reply that answers real customer questions.
AI Build DeliverableA live WhatsApp FAQ bot: customer question → HF Q&A model → automatic reply within seconds. Test results from 10 real customer questions with the bot's responses documented and accuracy assessed. -
55
INSTANTLY Building AI Agents in N8N
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56
n8n Deep-Dive Explanation
Power Lessons 1v1 with your Instructor
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57
Schedule a Power Lesson (8 Max)
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58
n8n on a Kenyan Budget. How to Host for Under KES 500/Month
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59
Mpesa + Pesapal + Flutterwave in One Master Flow
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60
Your Own Marketing Assistant through AI Agent Nodes
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61
Automated Lead Generation and Outreach in n8n!
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62
WhatsApp Chatbot for Lead Qualification
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63
Whatsapp Chatbot for Selling Products & Services
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64
Automating SEO through Search Console + AI Content
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65
How to Automate the Word-of-Mouth Referral Engine
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66
Building an automated Client Reporting Machine through n8n + Notion
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67
How to Scale to an Agency Managing 10+ Clients in One n8n
Project Guidance 1v1 with your Instructor
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68
Schedule a Project Guidance Consultation
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69
Setting Up Your Free Hugging Face Inference API
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70
Free AI Copywriting in Swahili & English through a Caption Generator
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71
How to do Customer Sentiment Analysis on WhatsApp & Organic Reviews
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72
How to Transcribe WhatsApp Voice Notes using Whisper
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73
Smart FAQ Bot Using Free Language Models
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74
AI Photoshoots for Product Catalogues
Mentorship and Post Training Guidance (1 Week Minimum)
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75
Schedule 1v1 Repeated Appointments for Mentorship (4 Max)
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76
Automation Systems Thinking for Marketers
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77
Understanding APIs as The Language of the Internet
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78
The Art of Selling a Feeling
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79
Digital Consumer Psychology in Kenya
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80
The Permission Economy & Email & WhatsApp Ethics
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81
Funnel Architecture Designing for the Kenyan Market
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82
AI in Marketing. The Opportunity, Risk & Kenyan Context
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83
The Kenyan Business Decision Framework for Open-Source AI vs Paid APIs.
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84
Understanding the Bias in AI, Language & Representation for Responsible AI for African Marketers.
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85
Data-Driven Marketing. The Metrics That Actually Matter
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86
The Future of Marketing in Kenya. Upcoming Trends to 2027
Market Readiness Cross-Examination & Certification
30 Day n8n Course Planner: https://skillkwaground.co.ke/30-day-n8n-course-planner/
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