Master Practical Digital Marketing Content Creation (Composition, Adobe Photoshop, Adobe Premier Pro, Adobe After Effects) in 30 days for MSME Growth {Crash Course}
Course available for 35 days
Course details
Duration
:
30 Days
Lectures
:
46
Quizzes
:
10
Level
:
Beginner
100 Trainees Max
- Description
- Curriculum
- Notice
- Reviews
Eye Opener Module: Why do Some Businesses grow so fast while others stay invisible?
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1
Why should you Master Practical Digital Marketing? -
2
Eye-Opener Module Enrollment Checkpoint -
3
Module General Explainer
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4
Why do most business struggle in performance?
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5
The Fall of Blockbuster Story
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6
The 4 KEY Drivers behind every successful business
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7
How do customers actually make decisions?
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8
Schedule a FREE Consultation -
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Quiz + Assignment + Cheatsheet Notes
Module 1: Design Foundations & Visual Composition
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10
Request for Training Checkpoint
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11
Module 1 Enrollment Checkpoint
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12
The Grammar of Visual Design & Principles Every Marketer Must KnowContrast, alignment, repetition, proximity (CARP). The four rules that govern every effective design. How they apply to social media posts, flyers and product images for Kenyan MSMEs.DeliverableDesign analysis worksheet of 5 real Kenyan brand visuals
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13
Graphic Design Basics (In Details)
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14
Colour Theory for Business Psychology, Palettes & Brand ConsistencyHow colour triggers emotion and purchase decisions. Warm vs cool, complementary vs analogous. Building a 3-colour brand palette for your MSME that works across all platforms.DeliverableYour personal MSME brand colour palette with hex codes
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15
The Evolution Of Ancient Letters To Modern Fonts
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16
Typography That Works. Fonts, Hierarchy & ReadabilityFont pairing rules, weight hierarchy, line spacing and legibility on screens vs print. The most common typography mistakes on Kenyan social media content and how to avoid them.DeliverableA typography system (2 fonts, 4 sizes, 3 weights) for your brand
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17
Composition Grids & the Rule of Thirds for Marketing VisualsHow the rule of thirds, golden ratio and visual weight guide where the eye travels. Applying grid systems to Instagram posts, Facebook covers, and WhatsApp status images.Deliverable3 composition sketches for your next marketing campaign
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18
Visual Storytelling & How to Make Someone Feel Something in 3 SecondsThe before/after structure, emotional hooks, testimonial layouts and social proof visuals. Why Kenyan consumers respond to specific visual cues and how to embed them in your content.DeliverableA storyboard for a 3-image social carousel about your product
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19
Designing for Different Platforms. Instagram, Facebook, WhatsApp & TikTok SpecsWhy a Facebook cover and an Instagram story require completely different design thinking. Pixel dimensions, safe zones, aspect ratios and format decisions for each major platform.DeliverableA reference cheat-sheet of all platform size specifications
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20
Project 1. Build Your MSME Brand Identity Mood BoardPull together everything from Week 1: your colour palette, typography system, composition preferences and visual references into a full brand identity mood board. This will become your creative brief for the rest of the course.DeliverableA Full brand identity mood board (colours, fonts, style, references)
Module 2: Adobe Photoshop for Marketing Graphics in MSMEs
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21
Module 2 Enrollment Checkpoint
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22
Photoshop Interface Mastery. The Panels, Tools & Workflow SetupSetting up your workspace, understanding layers, mastering the essential tools: crop, type, selection, and paint. Keyboard shortcuts that will cut your production time in half from day one.DeliverableA Custom Photoshop workspace configured for marketing work
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23
The Non-Destructive Workflow. Layers, Masks & Smart Objects.Why non-destructive editing is the professional standard. Layer groups, clipping masks, adjustment layers and smart objects explained with practical MSME examples. A shop promotion with interchangeable products.DeliverableA layered promotional template with 3 swappable product slots
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24
How to Remove Backgrounds from PicturesUse the Remove Background tool, magic wand and quick selection to cut products from any background. Add professional shadows, colour grade product images and present your goods at catalogue quality.Deliverable3 professional product images on clean backgrounds
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25
How To Color Grade and Make Photos Pop In Photoshop
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26
High End Image Sharpening for Flyers
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27
How to Design a Professional Marketing Flyer from ScratchBuild a full A4 and social-ready promotional flyer for an MSME product launch: hierarchy, bleed, call-to-action placement, contact details, and the M-Pesa/WhatsApp trust symbols that matter to Kenyan customers.DeliverableA Print-ready and digital promotional flyer for your business
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28
Social Media Content Templates for Instagram Posts, Stories & CarouselsBuild a reusable 6-post Instagram grid template with consistent colour, font and layout. Create a story template with animated-feel static elements. Export at correct resolution for each platform.Deliverable6-post Instagram template kit for your MSME
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29
WhatsApp Status Graphics & Broadcast Image CampaignsDesign a 7-image WhatsApp status campaign series for a product launch, sale, or announcement. Understand aspect ratios for status vs broadcast and how to maintain brand consistency across a multi-day campaign.DeliverableA 7-day WhatsApp status campaign for an upcoming promotion
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30
Exporting for Every Platform. The File Formats, Resolution & CompressionJPEG vs PNG vs WebP, 72dpi vs 300dpi, colour modes and smart export settings. Why your images look different on different screens and how to prevent quality loss on every platform.DeliverableA personal export settings guide for all 4 major platforms
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31
Project 2. Create a Full MSME Social Media Brand Kit in PhotoshopCompile everything from Week 2 into a complete social media brand kit: profile picture, cover photo, 6 feed post templates, 2 story templates and a WhatsApp broadcast header. A ready-to-deploy visual identity.DeliverableComplete 11-asset MSME social media brand kit
Module 3: Adobe Premiere Pro for Video Content That Converts
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32
Module 3 Enrollment Checkpoint
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33
Premiere Pro Interface & The Proafessional Workflow for Project OrganisationProject setup, bin organisation, media import and the sequence settings that matter for social media. Keyboard-driven editing, the timeline and proxy workflows for slower machines.DeliverableA properly organised Premiere Pro project template you'll reuse
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34
The Language of Editing. Cuts, Pacing & Story Structure for Social VideoWhy cuts happen, how pacing controls emotion, the hook-body-CTA structure of a 30-second marketing video and the J-cut / L-cut that makes amateur edits sound professional immediately.DeliverableAnalysis edit of 3 high-performing Kenyan brand videos
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35
Colour Grading for Warmth & Brand ConsistencyUsing Lumetri Colour to grade footage, match shots and apply a consistent colour grade that reinforces brand identity. Creating LUT presets so every video looks like it was shot on the same day.DeliverableA custom brand LUT for your MSME video conten
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36
Music, Sound Design & Voice-Over for Marketing VideosWhy bad audio kills good video. Noise removal with the Essential Sound panel, music licensing for commercial use, mixing voice-over with background music at the right levels and choosing audio that matches your brand.DeliverableA 30-second product video with professional audio mix
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37
Captions, Lower Thirds & On-Screen Text in PremiereAuto-captioning, styled lower thirds, call-to-action overlays and WhatsApp contact text on video. Why captions are non-negotiable on platforms where most content is watched muted.DeliverableA captioned, subtitled testimonial video with branded lower thirds
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38
Vertical Video Mastery. Editing Reels, TikToks & ShortsVertical vs horizontal composition, reframe for 9:16, fast-cut reel editing to music beat, transitions that work for MSME content with no cheesy effects and the first 1.5 seconds that determine if people watch or scroll.DeliverableA 30-second vertical reel for a product or service
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39
Export Settings & Delivery for YouTube, Instagram, WhatsApp & FacebookH.264 vs H.265, bitrate settings, aspect ratios per platform and why your video looks compressed after uploading. Exporting a master file and platform-specific derivatives from one edit.DeliverableOne video exported correctly for 4 different platforms
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40
Project 3. Create A Complete 60-Second Brand Film for Your MSMEShoot or use provided B-roll and edit, colour grade, add music, captions and branded lower thirds. Export for Instagram and YouTube. Have a complete, client-ready brand film that showcases your full Premiere Pro skills.Deliverable60-second brand film for your business, export-ready
Module 4: Adobe After Effects for Motion Graphics That Stop the Scroll
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41
Module 4 Enrollment Checkpoint
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42
After Effects Interface & The Concept of KeyframesCompositions, the timeline, properties and keyframe animation fundamentals. The difference between position, scale, rotation, and opacity animation and why understanding easing is the difference between amateur and professional motion.DeliverableA simple 5-second animated shape that feels polished
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43
How to Animate Your Logo From a Static Asset to a Motion Brand AssetImport your Photoshop or AI logo file, animate the reveal using position, scale and opacity. Add an intro and outro sting that brands every video you produce. Export as a transparent .MOV for use in Premiere.DeliverableAnimated logo reveal sting (3 seconds, transparent background)
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44
Animated Text for Promotions & Announcements through Kinetic TypographyAnimate price reveals, product name callouts and promotional offers using kinetic text techniques. Word-by-word animation, bouncing characters and smooth slide-ins that work on both reels and YouTube ads.DeliverableA 10-second animated promotion announcement for your MSME
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45
Animated Instagram Stories & Reels Intros
Build an animated story template with swipeable sections, an animated background, a text reveal and a CTA button pulse. Export at 1080x1920 as an MP4 loop for repeated use across campaigns.
Deliverable
An animated Instagram story template (3 variants)
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46
The AE-to-Premiere Pipeline. Lower Thirds, Transitions & Social Bugs
Build branded animated lower thirds and transitions in After Effects, export as transparent files and use them inside your Premiere Pro timeline. Establishing the AE-Premiere pipeline that professional video editors use daily.
Deliverable
A set of 4 branded lower thirds and 2 custom transitions
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47
Turning Data Into Visual Stories through Infographic Animation
Animate bar charts, percentage reveals and stat callouts for performance posts, product comparisons, or business milestones. The kind of content that gets saved and shared because it communicates value instantly.
Deliverable
A 15-second animated infographic about your product or business
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48
Rendering, Formats & Exporting from After Effects
Adobe Media Encoder vs direct render queue, ProRes vs H.264, transparent backgrounds with alpha channels, and render speed optimisation so you're not waiting 4 hours for a 10-second clip.
Deliverable
Render settings guide for 5 common output scenarios
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49
Capstone Project on Creating Your Complete MSME Content Production Package
Power Lessons 1v1 with your Instructor
Project Guidance 1v1 with your Instructor
Mentorship and Post Training Guidance (1 Week Minimum)
Market Readiness Cross-Examination & Certification
30 Day Course Planner: https://skillkwaground.co.ke/30-day-content-creation-course-planner/
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