Master Practical Digital Marketing the Kenyan Way
- Description
- Curriculum
- Reviews
- Grade
This course will equip you with real-world digital marketing skills tailored for the Kenyan audience and market realities.
It will focus on how to create content, run ads, build online brands, and convert followers into customers using platforms like TikTok, Instagram, Facebook, Google and WhatsApp Business all within local contexts like M-Pesa payments, community engagement, and Kenyan consumer behavior.
You will also gain practical, job-ready experience through projects, case studies and live campaigns for local businesses. You will be prepared to work as a digital marketer, freelancer or as an entrepreneurs.
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1.1 How Kenyans Use the Internet such as Social Media, E-commerce & M-Pesa -
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1.2 The “Digital Hustle” Mindset among Side Hustles & Online Brands
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1.3 The Trends, Platforms and Habits of the Kenyan Consumer
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1.4 The Digital Marketing Funnel from the Awareness stage to M-Pesa Checkouts
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1.5 Practical One
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2.1 Defining Your Brand's Purpose, Audience & Vibe
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2.2 Local Storytelling by Mixing English, Kiswahili & Sheng
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2.3 Creating Your Brand Kit including Logo, Fonts, Colors & Bio
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2.4 Setting Up Professional Profiles on Instagram, TikTok, Facebook, LinkedIn & WhatsApp Business
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2.5 Practical Two
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3.1 CreatingContent that Converts & What Works in Kenya
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3.2 Shooting with Your Phone by balancing Lighting, Framing & Sound
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3.3 Editing Using Free Tools such as CapCut, InShot & Canva
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3.4 Storytelling with Kenyan Context in Mind and focusing on Relatability over Perfection
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3.5 Practical Three
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A smartphone & laptop with stable internet connection
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Basic computer or smartphone literacy (browsing, using apps, typing)
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Access to social media accounts (Facebook, Instagram, TikTok, or X)
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A Gmail account for using Google tools (Drive, Docs, YouTube, etc.)
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A WhatsApp Business account for practice
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Entrepreneurs & Small Business Owners who want to market their products or services online and attract more local customers.
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Freelancers & Side Hustlers looking to monetize their skills through digital marketing, content creation or online consulting.
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Marketing & Communication Students – who want practical, hands-on experience beyond theory.
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Creatives & Influencers – who want to grow audiences and collaborate with brands effectively.
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Startups & SMEs – aiming to build a strong online presence and drive sales through digital channels.
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Job Seekers – who want to gain in-demand digital skills to become employable in Kenya’s growing digital economy.
